U.S. Census Bureau Launches First 2020 Census Ads
The
U.S. Census Bureau launched its first set of advertisements for the
2020 Census in Alaska ahead of the kick off to the 2020 Census in remote
Alaska in January 2020. The advertisements will inform those living in
approximately 220 Alaska Native villages that a census taker will soon
visit their home to count them in the 2020 Census. For the rest of
Alaska, and the rest of the country, the 2020 Census begins in
mid-March.
On
January 21, the count officially begins in Toksook Bay, an Alaska
Native village located on the Bering Sea west of Bethel. Locally hired
census takers get a head start in rural Alaska when the ground is
frozen, allowing for easier access to remote villages.
This
will be the first time the Census Bureau has aired ads targeted at
remote Alaska audiences for a decennial census. Aimed primarily at
reaching Alaska Native people, the advertising creative includes
full-page print ads, commercial signage, posters, radio ads and digital
content.
“We
are working hard with state and tribal leaders as well as community
organizations to make sure that the Alaska Native population and
everyone in Alaska — no matter where they live — receive information
about the 2020 Census and why it is so important to be counted,” said
Census Bureau Director Steven Dillingham. “Residents of remote Alaskan
villages have limited internet connectivity and no at-home mail
delivery, so conducting the count with census takers going door-to-door
is critically important. By responding to the census, you can help shape
your village’s future for the next decade.”
The
Census Bureau has long been planning the most robust marketing and
outreach effort in Census history for the 2020 Census. The newly
released advertisements are part of the Census Bureau’s $500 million
communications campaign to increase awareness and participation in the
2020 Census.
In
January, paid advertising in support of the 2020 Census will begin
running in the rest of the country in print and digital outlets, on
television and radio, on billboards, and at transit stations. The
integrated campaign will feature advertising in 13 languages and be in
market from January through June. For more information, visit the Census
Bureau’s 2020 Census Paid Media Campaign.
Most
households in the United States will start receiving invitations by
mail to respond to the 2020 Census in mid-March. For more information,
visit 2020census.gov. |
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